Affiliate Marketing Campaign Essence Features and Nuances
This article focuses on marketing campaigns, their necessity and the effectiveness of such marketing moves. On the blog pages there are already some examples of marketing campaigns conducted by Russian companies, as an example, an article about a 90% discount in grocery stores. Today, there is a desire to describe in detail the process of marketing campaign implementation in stages. ” Marketing campaign. Essence, features, nuances What I will try to understand what are the various activities implemented by marketers, which are integral to their responsibilities. Essence of marketing promotions Marketing campaign is a kind of event, or a complex of those held in the company in order to increase sales, attract new customers or increase the attention of existing customers. The campaign can also be carried out by a company to strengthen its position in the market or to conquer new markets. Naturally, the idea of marketers is that the essence of the action comes down to either earning a profit or attracting new customers, which ultimately should lead again to increased profits. However, this is ideally. In practice, these end goals are not always achieved. The basic principles of marketing campaigns In order for the costs spent on the ongoing action to pay for themselves and achieve their goals, it is necessary, at a minimum, to observe the basic principles: awareness; clarity; value; reality; relevance. Now I will try to tell about each of these principles in more detail. Awareness. No matter how ideal the idea of a marketer would be - any marketing campaign can simply fail if a sufficient number of potential buyers do not know about it. In other words, we decided to hold the action, declare it. Choose the most interesting channels and the main types of advertising that work in your industry and let people know what they are going to do. The alert must be made in such a way that the client will notice, receive all the information he needs, and understand what is expected from an affiliate bespoke project. Comprehensibility The essence of this principle is that the information provided by the company organizing the action is correctly understood by the buyers. It is not necessary to wrap up the conditions of the action in such a way that only marketers and only those in the subject understand its real essence. Conditions are signed in simple understandable language, with a clear algorithm of actions. Value. The client must see for themselves the real benefits of your promotion. For example, if you are for the purchase of an apartment, give a baseball cap, believe me, there are very few people willing to participate in this orgy. The gift should be at least useful or at least correspond to the money spent on the purchase. The reality of marketing action. The buyer must believe that the gift or the conditions of the action are really real and quite achievable. In this case, he will take a more active part. As an example, it is possible to give a share-rally in one periodic newspaper for its subscribers. As a prize, there was a car for $ 20,000. Nobody believed that it would work and, as a result, the action failed. However, a similar action "AIF", where the prize was our seven, had a much greater success and such an action was a success. Relevance. Value, value, but marketing action must be relevant. For example, when buying a purebred cat, to give a mousetrap, a little puzzled. It is better in this case to give a portion of food at least some benefit will be. How to prepare a marketing campaign So, for your company there is a question about the need for a marketing campaign. The reasons do not have much importance - the management asks, decided to remind myself or something. The main thing is that the decision was made - we are holding the action. But which one, how to implement it, what opportunities to use, what resources and how much will it take? There are actually a lot of questions and the correct answers to them will really allow you to achieve the desired result. I will try to answer all these questions in the next article, so we are waiting for the update, and better subscribe to blog updates.
