Which Social Media is the Best for my Business?

I've already talked about indisputable advantages of social networks to your marketing strategy and its implementation in your company. Now let's see together what social media is right for your business. Your presence is not required on all-world social media, it mostly depends on your business. Exceptions made ​​for Facebook and Twitter that are essential for all, you need to sell ready to wear or that you hold an architectural firm. They bring together so many users that they are your gateway effective in the social networking world.

Facebook and Twitter are very influential on the web. The user profile is young (-35 years). They are essential tools for your digital communication. They bring you credibility with future customers and professionals. As these networks are very busy, you have to take the time to respond quickly to requests from your subscribers on pain of being discredited quickly. LinkedIn is a professional network. It works like Facebook but sharing more technical and specialized content. 35% of members over 35 years. One can search for people based schools they attended, field of activity, level of experience, company size they work, the professional title, etc. If your business operates in B2B register LinkedIn is essential. You can directly reach your target. For others, this media can be interesting to make you a professional address book or to recruit. Pinterest is a social network of image type content. It allows users to share their interesting albums of images they have pinned on the site. It now attracts more than ten million monthly visitors. Pinterest can help you create the visual of your brand universe. It may be worth up to unveil it also your corporate universe (team photos, offices, your way of working ...), it makes you more human and thus more reassuring for your future customers. Be careful though to treat "aesthetics" of your video wall. We must therefore invest time, to see if you can find a real dealer interest to maintain. Instagram is a social media visual content. This time you publish visual content specific to you. Like Pinterest, it is especially useful for companies for which the visual and design have a strong spot (artists, designers) just like iLead Digital which are working on cashback website development and designing. If you want to know more about cashback affiliate type you can read this blog. There are one hundred million registered users, so it is a very interesting showcase for you. Even that constraint Pinterest, you need time to create an image hitting the wall and regular content. Finally, the latest social networking is Google+. It is mostly used for your reference by its relationship with Google. This network is still not very stirring and it is less focused on customer-company interaction. In all cases, careful not to make these social media an advertising medium only. Your accounts must provide useful information to your subscribers and make them want to stay connected to your brand. Be reactive! Now up to you depending on your target and your business nature!