Essential for Search Engine Optimization on Google?
Whether one has a website to present its activities, to sell services or products, the question is always the same: how to get exposure? how to ensure that Google puts us on the front page? and has as do the top of the first page? Revenue "nags" are now outdated and, regardless of the end by which one takes the problem, it always comes back to the same subject: the CONTENT. Let's go a little further to understand how these famous content have become essential.
Google wants to please its users Since arriving on the market, the secret of Google is to do everything to put in the place of its internet and try to offer them answers (ie websites ) in true keeping with their research. It is therefore not for him, contrary to what he does through Adwords, to offer "advertising" answers. What he means, if a person wants, for example, find information regarding "best restaurants in paris" is able to offer enthusiasts blogs kitchen, sites of advice customers ... short, links to sites that provide real information, a real answer to that search the Internet. And no links to websites of restaurants that claim to be the best. I think you have grasped the difference between the two approaches ...
For this, the Google algorithm does everything to put in the place of its users and "hunting" techniques to manipulate rankings in the SERPs (the response pages search engine ). And at the heart of the algorithm, it is the question of the legitimacy of a site to be positioned on a query that is asked.
Consider some examples:
EMD, Exact Match Domain:
This filter is to weight the ranking of websites that use a domain name on-optimized. An example: you sell houses on Paris. You decided to take as a domain name (fictitious example) maisons-not-dear-paris. "..". For Google but also for the consumer , what is your legitimacy to call you? Your company she called so? So what is the relationship between "who you are" really (your name, which is part of the content of your site) and the domain? Another question, you only sell cheap houses? and Paris? ... Imagine that tomorrow you open an agency in the heart of Paris and that you take as name sign "Houses Hostels in Paris." How long will it take so that everyone realizes that you are ultimately an agent among others, which sells home in Paris, and of course, who are far from data? There is no legitimacy in your content, your offer and your brand name. What consumers would come to understand, Google does everything to understand also . And in this game there is rather strong animal !!
Duplication of content
Imagine that your website is a large area . In this large area, there are rays. Consider that these rays are URLs on your website, categories, for example. Imagine that you are now in this large surface, super market and you pass a beam to another. Each ray promises different things (baby ray, ray fish ...) and stupefied, entering the shelves, you find that the contents are the same in different shelves, the products are the same! You will still travel like these rays or spend them? You stay in the large area or are you going? It's the same in your website . If many of your pages contain content too similar to each other, Google will consider that they do not bring anything to the user. And he's not wrong. Make a page to say three words go, 5 lines, it is not very useful for the user. Of course, the question of original content is just as valid "between" sites. If repetitions on your site that was already said elsewhere, the sanction "Googlelienne" will fall! In this situation, it is not matter that is site is responsive or not.
Content for inbound links legitimate Come on, let's be honest, we all want to get inbound links and despite recommendations from Google, we all know that the links do not generate so easily. Yet we swear, we all produce excellent content that should attract the attention of many bloggers and other site owners in our theme (just kidding of course ...!). While the temptation may be great to put aside the idea of content production and move to an "acquisition" strategy (buying? ...) Links. Yes but no! It is the false good idea !! Off again on an example: you sell furniture you want to position yourself on the term "contemporary furniture" (this is an example, I have not checked the interest of this request). Then you "negotiate" a link to a blog specialized on the furniture. And for that matter on the anchor "contemporary furniture" link that will point to your home page of your e-commerce site.
Let us now two seconds instead of Google . This link is it natural? Why this blogger would he naturally decided to put on its website a link to such optimized anchor to the home page of your site? You're the only selling contemporary furniture? and why a link on the home page ? logic would it not been for the blogger to link to your products if that is what he is talking about? and why such an anchor? if the blogger wanted to talk to you, what would be legitimate, why the link has he not been placed on an anchor like "discover here" or on "the name of your site"? Yes, but what relation with the contents ? will you tell me ... Well, it's very simple: if I sells contemporary furniture, I will produce content here based on the logic of semantic cocoons , very fashionable but full of common sense, and I will eg write about furniture made from teak. I'll write a quality article that provides real information on the subject. And there, I can "negotiate" or get naturally a link to this article link on an anchor-type "production of teak furniture" and will point to this article. Article that "push" on my page "teak furniture." And there, the link is much more natural to Google. He brings much extra information with respect to the page that has arisen. This is great, this is what research the Internet and our friend Google: always more! Speaking of natural links, read this article which will tell you more in (this is not a joke, it's a real natural link!)
The content is the central concern of GOOGLE and must also become the core of your SEO strategy . In order to post quality content, take care to properly define your personas upstream of your website design project.
