Create a Blog Wordpress

Create a blog and often a blog on WordPress is a question almost recurrently when defining an SEO strategy. So what are the objectives of such a blog? what a tool like this it can help achieve your goals and looking for visitors, qualified traffic? How to use it intelligently and what are the pitfalls?

A blog often demonstrates your expertise The blog is the perfect place to generate content which broadly deal with your industry. Unlike traditional pages of your website that will display your expertise, your products or services, your benefits ... the blog allows you to treat subjects or broader issues to review, receive one of your visitors, d expose points of views. It lets you talk to your subject by taking a step back with respect to your business: it's your expertise that speaks your experience. Its implementation is not particularly expensive especially if you opt for the use of WordPress . If you want to know more about this question of implementation costs of a WordPress blog, we are at your disposal.

The blog is generating new content As much as it can be difficult and tedious to renew and enrich the content of your website "traditional" your site your business display case, it becomes much easier to find topics to develop in a blog . Just for example, subscribe to Twitter or other son news accounts in order to find new everyday topics to cover in your WordPress blog . This regular enriching your blog you will get your SEO up, showing Google that your site is of interest to visitors. Google will consider this regular enrichment and crawler your pages more often. And create an article on a blog is not time consuming: it suffices to about one to two hours to create a product worthy of your visitors, your business, and worthy of ... Google! It is also on the implementation of speed question WordPress tools are relevant : WordPress is actually very simple to handle and its administration interface is particularly ergonomic.

To develop the semantic field of your site Google ready to study the content of your site, the words used , the weight of each. His "look" is qualitative but also quantitative : it must ensure that your site is relevant to the query typed by the visitor, it is a potentially interesting response. So you have to deploy content in quantity and use it for targeted vocabulary (taking into account the words used by Internet users when searching on Google). Each section of your WordPress blog becomes an opportunity to enrich your site on a "thematic" precise lexical. Before writing an article, so be sure to think ahead to the search terms related to its topic. Also use the tools that Google provides ( key word search Search Tools )

To position on the traffic generators terms One of the best way to "matcher" on a keyword is to first create a page (or a section of your blog ) optimized for that phrase. This is a base. Knowing that the keywords on which you want to position your site can be very many , this exercise can become very difficult if you do not have why "general" pages of your website. However, as part of a blog, of course, is much simpler: choose your keywords, set a consistent issue with this keyword and write ... !! This gives you a page optimized on a specific phrase and you increase the potential of your site to position itself favorably on the same expression.

To create semantic cocoons By creating and using your blog for new pages on your site , you will eventually have a number of pages that will shown great potential for the SEO of your website. For efficiency, we have to organize these pages and "gather" under specific themes in connection with the personas of your website. This is where the concept of semantic cocoons which remains a simple concept to understand but still requires some explanation. This topic probably will be a future post on this blog but for now, I offer this link on semantic cocoons that will tell you more.

To generate inbound links Is it still worth repeating? : To position itself on generating traffic expressions, a site must be "popular", and popularity is measured through links that are other sites to your site. Recent years have been marked by the clear will of Google to "hunt" the "bad links", these links set up on the initiative of site managers or often at the initiative of SEO agencies. So we have to "do" the quality and for this we need quality content. Indeed, if we consider that a link backlink should be "natural" and be implemented without any "initiative" (purchase, exchange ...) to its owner, only quality content and relevant links will generate naturally. Again, your WordPress blog may be necessary . However, let's be clear: the contents should be genuinely relevant to generate links! Relevant and rich, original and new. Some formats are more conducive to the generation links than others prefer video, infographics ... There is work and time. If you stay in a standard format (article in editorial form blog), made ​​of quality on topics of news.

Blog integrated into your website or blog outside? You'll understand through reading this article, a blog "housed" in your site allows you to work directly in the SEO your site. It also allows, as we have just seen, to set out to hunt links to the labor net-linking. For my part, so do not try to arbitrate between external or internal blog blog : internal blog is in a majority of cases NECESSARY. So, in phase 1, work on your site blog IN your site then, in phase 2 and if time allows, develop an external blog . This external blog can be useful and advisable to avoid such link exchanges "too much" lights (Did a link to B and vice versa). With an external blog, you can negotiate a B link to your site and return the favor to B by making him a link from your blog. This is not necessarily ideal for the type of connection but still better than a reciprocal link. The other advantage of an external WordPress blog to your website is that you will put some "distance" between this blog and your company (and its commercial dimension). It will be simplest example by deploying a link strategy if you rely on a blog rather than on your business site. Some "negotiations" will be easier.

A WordPress optimized for SEO Finally, pay attention to a very important point: a WordPress blog is not naturally optimized for SEO from a technical point of view. This is even the opposite! WordPress templates and are often hell for SEO. Also, to prevent you from spending unnecessary energy to produce content, consider making your blog and optimize it by pros. To your pencils: blogging !!!!